F1 Gucci and Alpine Partner from 2027
Gucci fashion house has announced the signing of a naming partnership with the Alpine team in Formula 1 racing, starting from the 2027 season. The team will be known as "Gucci Racing Alpine F1," with cars and logos featuring their brand colors. This marks a first-of-its-kind move for a luxury fashion house to become a principal sponsor of an F1 team, as both parties aim for high performance, sporting excellence, and luxury.
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