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أخبار الصين
Chinese matcha seeing growing exports to Saudi Arabia
Chinese matcha, produced in the mountainous regions of southwestern China, is experiencing a growing demand in Middle Eastern markets, especially in Saudi Arabia and Gulf countries, with expectations that its exports will double in 2026 compared to last year. In 2025, "Guoicha" group's matcha sales reached approximately 2,500 tons, generating over $69 million in revenue. Projections for 2026 are around 14-15 million yuan, supported by halal certification and the increasing popularity among young consumers for beverages. The rising demand underscores the quality of Chinese matcha, particularly with eased export procedures and visits from Saudi clients to manufacturing plants.
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