Chinese matcha surges in Saudi Arabia
Chinese matcha exports from the mountainous regions in southwestern China are experiencing significant growth in Middle Eastern markets, especially in Saudi Arabia. It is expected that sales will double considerably by 2026, driven by increased demand from cafes and young people who favor its vibrant green color and refreshing taste. In 2025, the company's sales reached 2,500 tons, valued at more than $69 million, with projections of rising to 14-15 million yuan this year.
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