Huda Al-Mufti and Salah in Egyptian Museum Adidas Ad
Adidas’s new advertisement, promoting Mohamed Salah in collaboration with artist Huda ElMefti, was launched from the heart of the Egyptian Museum to tell the story of the footballer's journey. The ad includes historical references and highlights Salah's achievements, such as leading the Egyptian national team to qualify for the 2018 and 2026 World Cups, surpassing 400 goals in his professional career, and establishing himself as the all-time top scorer for Egyptian and Arab football in Europe. It also subtly hints at his role as a national king.
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