WJC leader calls for $1B anti-anti-Israel effort
Ronald S. Lauder, president of the World Jewish Congress, has called for a $1 billion Israeli public diplomacy campaign to counter negative narratives and misinformation about the conflict in Gaza, emphasizing the need to improve Israel’s international image amid ongoing military successes. He proposed establishing a dedicated government agency for strategic communications, leveraging Israel's intelligence services, and developing media-savvy representatives to better communicate Israel’s positions globally. Lauder’s suggestions aim to address the growing disinformation challenge and safeguard Israel’s long-term security and international standing.
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