FIFA's strategy to earn from the World Cup
The International Football Federation (FIFA) is expected to achieve record revenues of $13 billion during the 2023 and 2026 World Cups. The tournament's expansion to include 48 teams broadens the fan base and boosts revenues from marketing and broadcasting rights. By 2026, tournament profits are projected to reach $8.9 billion, representing a 56% increase over the 2022 edition and a 67% rise compared to 2018. A significant portion of the revenues will be allocated to the national teams, with prize money for the tournament rising to $871 million. Major teams are expected to generate profits upon reaching the quarter-finals. Host cities such as Miami and New York anticipate substantial benefits from hosting the event, despite the high costs incurred by these cities.
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