Meta unveils Instagram Plus with paid plans
Meta has launched a new paid subscription service called "Instagram Plus" for $4 per month. It includes over 12 additional features primarily focused on managing Stories and analyzing their performance, such as extending the visibility duration of Stories to 48 hours and highlighting Stories to increase reach. The features also include the ability to view Stories anonymously, create multiple audience lists, preview posts before publishing, as well as animated reactions and custom icons. Through this service, Meta aims to test how willing users are to pay for tools that help grow their audience and analyze engagement.
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