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The article focused on Norway's appearance at the 2026 World Cup, inspired by Viking culture. The players and those involved in the photoshoot dressed in full Viking attire, including weapons and armor, during a private session before their matches. This initiative sparked widespread controversy, with some viewing it as chauvinistic and reminiscent of the Viking era. The coach explained that it was merely a request from the photographers and motivational gesture from the players, expecting the Norwegian fan movement to become part of the tournament chants. This movement is expected to create striking visuals during their group stage matches and has received mixed reactions from the public and critics.
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