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المشهد العربي
Adidas Dominates World Cup Final Marketing Campaigns
Under the slogan "Adidas," the company dominates the marketing scene of the World Cup final. Nike was absent from promoting the tournament following England's elimination in the semi-finals, while Adidas maintained its sponsorship of both finalists. Adidas excelled in the tournament by sponsoring 14 teams, including the two finalists, whereas the teams represented by Nike did not qualify, despite significant investments and campaigns that achieved 1.5 billion views in one week. Adidas's sales experienced a jump to a market share of 19.2% in June, up from 16% last year, with strong performance in the U.S. and European markets.
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