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المشهد العربي
FIFA aims to raise 4.2 billion
The International Federation of Association Football (FIFA) has confirmed that it plans to establish a new commercial entity valued at nearly $20 billion, which will involve offering up to a 20% stake to external investors in order to raise $4.2 billion. The entity, called "FIFA Forward Enterprise," aims to manage commercial activities and organize events under a single umbrella while maintaining FIFA’s full control over operations. This move comes after FIFA organized a historic edition of the World Cup with professional teams from 48 nations, which faced criticism from the Union of European Football Associations (UEFA).
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