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FIFA's plan to establish a new commercial entity valued at approximately $20 billion aims to unify its commercial activities and organize its affiliated tournaments while maintaining full control over game management and competitions. The project involves inviting external investors to purchase minority stakes, with the goal of raising up to $4.2 billion, which would be reinvested to support the global development of football. The plan has faced strong criticism from the European Union's UEFA, which considers it an overreach and a breach of the spirit of the game, while FIFA views it as a step to enhance financial resources and serve the interests of football. The proposal is expected to be presented soon to the member associations for a final decision, amid concerns about potential impacts on tournament hosting and the determination of which countries benefit financially.
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