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The article highlights Netflix's announcement of launching a mobile payment service in Egypt, making it easier for users to subscribe through SMS messages. The move aims to expand the subscriber base and facilitate access to their services. This step is part of the company's efforts to enhance its reach and increase subscriptions, with expectations to attract new users from diverse backgrounds, especially in low-income areas. The company also notes that this service will help improve content access and streamline payment processes, supported by technological advancements and an expanding network of partnerships in Egypt.
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