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المشهد العربي
McDonald's to modify US pricing strategy
McDonald's restaurant chain in the United States plans to adjust its pricing strategy after recording the slowest sales growth since the beginning of the year, in an effort to attract price-conscious consumers. The company will invest in a long-term strategic plan to enhance the value received by customers, in addition to implementing a temporary plan that includes special offers and digital bundles focused on best-selling products. These moves come amidst managerial changes led by the new CEO, Sky Anderson, and ahead of the investor day event on September 23.
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