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Adobe Analytics forecasts U.S. e-commerce boom
Adobe Analytics has forecasted that online retail sales in the United States during the upcoming holiday season will reach a record $275.1 billion, representing a 6.7% increase over the previous year. A significant factor in this growth is the increased use of artificial intelligence, which could boost browsing activity across e-commerce platforms by 130% year-over-year. The projections include electronics sales rising to $63.3 billion, clothing sales reaching $51.3 billion, with strong growth in grocery sales by 10.3% to $26.1 billion, and gaming sales growing by 9.6% to $9.6 billion. Cyber Monday on November 30 is expected to be the highest spending day, with expenditures reaching $15.1 billion, as consumers continue to take advantage of discounts amid rising living costs.
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