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المشهد العربي
Nike reports Q1 revenue decline amid transformation plans
Nike announced lower-than-expected revenues for the first quarter of its 2027 fiscal year, impacted by continued decline in demand in the Chinese market, where sales plummeted by 26%. The report also showed that gross profit margin increased to 42.8% due to improved operational costs, but the company is awaiting the results of the structural transformation plan led by CEO Elliott Hill to boost performance.
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