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المشهد العربي
BMW unveils restructuring for profits
BMW has announced a new restructuring plan aimed at improving profitability, which includes deploying artificial intelligence technologies and reducing the number of management positions by up to 20% before mid-2027. The company aims to achieve a profit margin between 3% and 5% by 2028, with a gradual return to levels between 8% and 10% in the early 2030s, after recording less than 2.3% in its recent results. Additionally, it announced the launch of an affordable electric vehicle in Europe in 2028, along with the introduction of a luxury sports car targeted at the high-income American market.
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