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North America show's rising football interest ahead of World Cup
Nielsen reported that the football fan base in North America increased by 10.9%, reaching over 136 million people over the past five years, with a gradual rise in interest ahead of the 2026 World Cup, which will be hosted by the United States, Canada, and Mexico. The study also showed that Lionel Messi's debut with Inter Miami in 2023 led to a 173% increase in local league match viewership, while the U.S. Open Cup experienced a 97% rise compared to 2024.
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