World Cup stars leverage social media fame

Vozinha, a 40-year-old goalkeeper from Cape Verde, became a global sensation after his performance in a World Cup match, gaining over 17 million Instagram followers and surpassing well-known athletes. This sudden social media fame highlights how World Cup stars can leverage viral moments for lucrative opportunities, such as brand deals, though experts warn that such fame may be temporary. Similarly, other athletes like Tim Payne from New Zealand have dramatically increased their followers through strategic online engagement, illustrating a broader trend of sports stars building careers and influence beyond their athletic achievements through social media.

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