Roda Al-Saaygh on Storytelling and Details

Rawda Al Sayeg, the Emirati storyteller and creative director, has transformed the concept of storytelling into a lively experience that blends words, images, and sound, using narrative as a means of awareness and inspiration. She began her career in the field of photography before discovering the power of her voice on stage, which led to her success in performing on global platforms and engaging with an audience of over a million people. Through her projects, she has worked to merge Emirati culture with global sophistication, facing challenges related to making decisive decisions and reshaping her team, emphasizing the importance of support and human interaction in nurturing talent. Her goal is for her work to continue inspiring her son and future generations, believing that talent was created to serve the homeland through art and innovation.

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