Tourism Ministry: AI Drives Future Growth

The Saudi Ministry of Tourism has launched the Tourist Artificial Intelligence Vision with the aim of reshaping the future of the sector and boosting the Kingdom's economic returns. The initiative involves applying artificial intelligence technologies across all stages of the tourist journey, along with the launch of the TourismX platform, which offers smart tools to empower tourism establishments and their staff, with the goal of improving service quality, increasing efficiency, and promoting sustainability in the tourism sector. This move is part of Saudi Arabia's efforts to harness advanced technology to support economic growth and achieve a global position in tourism innovation.

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