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Marca newspaper has revealed that FIFA's decisions regarding water break periods during the 2026 World Cup, which they justified as protecting players' health, were actually motivated by financial gain. Broadcast companies earned approximately 220 million euros in advertising revenue during those breaks. Investigations confirm that these pauses have become part of a commercial control culture over the matches, with companies exploiting them to generate huge profits at the expense of players' safety—especially as the tournament adopts an American sports culture.
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