Imam Ashour's event echoes McGregor's walk

The celebration of Egypt national team star, Imam Ashour, after his goal against Belgium drew global attention. It was viewed differently depending on the audience; Egyptian fans considered it a familiar celebration, while foreign viewers associated it with the famous Irish fighter known as "Billy Strowt," linked to wrestling and martial arts. This celebration, which Ashour performed for the first time with the Egyptian national team during a World Cup match, is one of the symbols that transitioned from the world of combat sports to football, demonstrating how local traditions can transform when reaching a global audience.

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