2026 World Cup Controversy Over Puma Shirt Damage

At the 2026 World Cup, there was a repeat of jersey tearing among the teams sponsored by Puma during matches, primarily due to the "Ultraweave Thermoadapt" technology that reduced the jerseys' weight to less than 72 grams. This resulted in decreased durability and resistance to strong contact. Two players from Morocco and Egypt, along with a teammate from the Czech Republic, experienced obvious tears, sparking widespread criticism of the manufacturer. They accused the company of compromising the quality of the kits despite their comfort and ventilation advantages.

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