Neymar amid artificial conflict in a major market

The "Fliir Flow" platform plans to produce a series of 16 short drama works that will be based on Neymar’s digital image, utilizing artificial intelligence technologies. The goal is to transform him into a fictional character that can be repeatedly featured in quick, mobile-oriented content. This project represents an investment in the mini-drama market, which is projected to generate revenues of $11 billion by 2025. It aims to capitalize on Neymar’s massive popularity, with over 220 million followers. This approach reflects a shift in the entertainment industry, where stars are becoming digital platforms that generate additional income and facilitate the production of fast, repetitive content, with significant implications for image rights and sports marketing.

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