FIFA and 13 Billion Dollars

The 2026 World Cup will be the largest in football history in terms of economic size, featuring 48 teams and hosted across three countries: the United States, Canada, and Mexico. It will include 104 matches over 39 days. FIFA expects to generate approximately $13 billion in revenue, compared to $7.568 billion during the 2019-2022 cycle. This increase is due to the higher number of matches, teams, and the expansion of the global market. The tournament is no longer just a sporting event; it has become an economic platform offering opportunities for governments, companies, and investors. The focus is on broadcasting rights, sponsorships, and commercial products, reflecting the modern direction of football towards substantial financial returns.

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