Can the World Cup boost fame quickly

The 2026 World Cup witnessed a phenomenon where relatively unknown players turned into global stars through social media. Viral fame has led to significant increases in followers and advertising opportunities, although sustainability requires maintaining audience interest and leveraging popularity. For example, Cape Verde goalkeeper Vozinha jumped from 50,000 followers to over 17 million, opening up massive financial prospects for him. However, experts emphasize that lasting success depends on continuous engagement and staying visible outside of tournaments.

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