Dettol apologizes for misjudged ad in China

Dettol apologized after an advertising campaign in China, intended to criticize sexism, backfired and sparked online outrage. The ad depicted a man seeking a "clean" partner, ending with his girlfriend calling out his misogyny and a comparison of "toxic men" to bacteria, which many users found objectifying. The company acknowledged the miscommunication, removed the advert, and stated it would review its content moderation procedures.

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