Apple hikes prices on Macs and iPads

Apple has raised prices on its Macs, iPads, HomePod speaker, and Vision Pro headset due to a global shortage and rising costs of memory and storage chips driven by increased demand from the artificial intelligence industry. The price increases, including a $200 hike for some MacBook models and a $150 increase for iPad Air, reflect quadrupled chip prices over the past year. Apple cited the rapid rise in component costs and supply chain pressures as reasons for the higher prices, with CEO Tim Cook warning of continued cost impacts in upcoming quarters.

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