Tech firms raise PC and console prices citing AI chip costs

Tech companies are raising prices for older devices and gaming consoles, blaming the surge on the rising costs of components driven by demand for AI-related data centers. The increased need for chips, especially memory, has caused prices for components like RAM and DRAM to spike significantly, prompting Apple, Microsoft, Nintendo, and others to implement or announce price hikes. Analysts attribute these costs to the global push for AI infrastructure, supply shortages, inflation, and geopolitical factors, with some companies signaling that prices may remain high or rise further for the foreseeable future.

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