Innovator Aiming to Change Reservation Systems

The article discusses the launch of PRIMA, a new platform aimed at transforming restaurant reservations by connecting restaurants, hotels, concierges, and guests into an interconnected ecosystem. Founded by Alex Zhardanovsky, PRIMA seeks to address industry fragmentation, reduce reliance on secondary markets, and provide exclusive access to prime-time bookings. The platform ensures bookings are genuine and offers benefits such as guaranteed high-intent diners for venues and a streamlined experience for guests, with plans for global expansion.

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