Marie Loor Serid Leads Jewelry at French House

French house Chanel is preparing to reshape its brand identity by appointing designer Marie Lores Serid as the new Creative Director of the jewelry design studio, succeeding the late designer Patrice Leger. Serid is one of the most prominent French jewelry designers, with more than 14 years of experience at Cartier, where she excelled in blending heritage with innovation. Her appointment is expected to boost sales of watches and jewelry, which currently account for 5% of the house's total profits, estimated at $965 million.

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