Apple increases MacBook and iPad prices amid chip shortages

Apple announced that it has increased the prices of its products, including iPads and MacBooks, due to rising costs of memory chips and storage caused by the expansion of artificial intelligence data centers. The price of the 512GB MacBook Air has been raised to $1,299, while the 1TB MacBook Pro now costs $1,999. Additionally, the price of the 128GB iPad Air has gone up to $749. This increase in costs comes amid a surge in memory prices—up to 98% in the first quarter of 2026—driven by the growing demand for AI data centers, which impacts the company's profits and market forecasts for electronic devices.

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