Apple to hit record market share by 2026

Counterpoint Research expects Apple to achieve its highest market share in its history in 2026 across smartphone, tablet, and computer segments, amid continued growth in the smartwatch market and stable iPhone shipments near 25% of the market. These projections are attributed to Apple's strong ecosystem, the absence of price increases for its products, and the strong demand for the iPhone 17 series combined with AI features that boost user loyalty. The companies also anticipate Apple's ongoing expansion into emerging markets and an increased market share compared to 2025.

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