Brands adopt AI influencer marketing

Brands are increasingly using AI-generated influencers to promote products on social media without clearly disclosing their artificial nature. Investigations reveal that some content appears to show genuine customer experiences but features digital personas created through AI, with some creators under non-disclosure agreements. Regulatory bodies currently lack rules specifically requiring transparency about AI content, raising concerns about consumer trust and potential misleading practices. Experts emphasize the need for greater transparency as AI influencer usage grows in marketing strategies.

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