US Media Engineering in the Post-Truth Age

The United States is experiencing a radical transformation in its media landscape, as traditional journalism institutions decline and are replaced by the "audience engineering" model that focuses on attracting viewers through emotional influence and controlling the flow of information. This model employs advanced techniques such as artificial intelligence and social media to build collective identities and normalize political images and events within an entertainment framework. Such developments threaten to erode trust in conventional media organizations and deepen the crisis of misinformation and the fabrication of alternative facts.

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