California limits loud streaming ads

Starting July 1, California streaming platforms will be prohibited from broadcasting commercials louder than the programming they interrupt, under a law signed last year by Governor Gavin Newsom. The measure aims to reduce volume discrepancies, addressing common consumer complaints about loud ads, and extends a rule from broadcast TV to streaming services. The law was authored by Democratic Senator Tom Umberg and targets ad-supported streaming plans, despite opposition from some industry groups.

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