Luxury market recovers amid war

The global luxury goods market shows signs of recovery in the second quarter of the year despite the war in the Middle East, with sales growth expected between 2% and 4% throughout the year, supported by demand in the United States and China. The market was valued at approximately €358 billion in 2025, representing a 2% decline over the past two years, while spending is increasingly directed toward experiences and luxury services. The study indicates that the U.S. market is experiencing faster growth than expected, despite a decline in tourist numbers in Europe, and artificial intelligence technologies are playing an increasingly significant role in marketing luxury products.

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