Apple hikes device prices due to chip shortage

Apple has raised prices for Macs and iPads due to an unprecedented shortage of memory and storage chips. Prices for models such as the MacBook Air, MacBook Pro, MacBook New, iPad Air, and iPad Pro have increased, while the company has maintained stable prices for the iPhone. The company confirmed that demand for AI components has led to a rapid increase in chip prices, amid ongoing supply constraints and shipping delays. This comes amid expectations that the crisis will continue and impact the release of new products.

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