Norway fans' Viking display at World Cup

Norwegian football fans have popularized the "Viking row" chant during the 2026 World Cup, performing synchronized rowing motions with drums in stadiums and public spaces, including Parliament and even fighter jets. The choreographed act symbolizes national pride and was intentionally devised to celebrate Norway’s team, which advanced to the last 16 for the first time since 1998. Despite some criticism over the use of Norse imagery, the Viking row has become a widespread cultural phenomenon, gaining extensive online attention and participation across Norway.

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