China's Role in 2026 World Cup

As the 2026 World Cup kicks off in North America, Chinese companies are experiencing increasing involvement that goes beyond traditional sponsorships. They have contributed to building the technological and service infrastructure for the tournament. Companies such as Hisense, Lenovo, and Mungyo have provided AI-powered solutions to support referees and imaging technology, in addition to their contributions to outfitting light rail systems serving millions of passengers and enhancing design and innovation in products related to the event. This shift reflects China's expanding role from mere promotion to active participation in organizing and developing global sporting events.

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