Technical and commercial aspects

Interest in the 2026 World Cup is increasing among global investors, as the market value of the participating players exceeds 16 billion euros. Stars like Kylian Mbappé, Jude Bellingham, Erling Haaland, Vinícius Júnior, and Lamine Yamal lead the way, with market values ranging between 170 and 200 million euros. Beyond their technical skills, the commercial impact and social media influence play a significant role, with Cristiano Ronaldo being followed by over a billion people. The influence of these football stars boosts ticket sales, viewership, and sponsorship revenues. As a result, players are now being measured not only by their performances on the pitch but also by their financial impact off it, transforming the World Cup into a market traded in billions of euros.

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