Three firms dominate 2026 World Cup apparel

Major sportswear companies demonstrate clear dominance in sponsoring the teams participating in the 2026 World Cup. Adidas leads the list with sponsorship of 14 national teams, followed by Nike with 12, and Puma with 11, reflecting a share of approximately 77% of all teams. The remaining companies sponsor fewer teams, as global giants continue to leverage the world’s biggest football event to bolster their international commercial presence.

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