World Cup fever fuels rare collectibles vanishing

The festivities of the 2026 World Cup have begun with the spread of sales of unconventional souvenir products, with some items selling out quickly despite their novelty. Among these were custom shirts for pets and small cups featuring images of stars like Lionel Messi, which saw widespread popularity and were expected to see increased demand before the tournament's start. This coincided with fans' interest in products related to the host cities, especially the "New York-New Jersey" area. Additionally, the fame of players like Tim Bain, Yevia, and Argentine stars contributed to a surge in sales. The market for these products has shifted its focus toward more unconventional ideas, moving away from traditional balls and jerseys, reflecting an evolution in promoting the world's biggest football event.

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