Morocco aims for 2.3M visitors via business tourism

Morocco intends to expand its infrastructure to boost business tourism, aiming to attract 2.3 million specialized tourists by 2030. The plans include opening a conference center in Agadir by 2026 with a capacity of 5,000 seats, establishing a world-class center in Marrakech that can accommodate 20,000 people, and studying a conference center project in Casablanca, as well as creating an exhibition center in Rabat. The investments focus on strengthening Morocco’s position as a prime destination for hosting international events, as part of its strategy to benefit from diverse tourism sectors, including business tourism, in preparation for hosting global events such as the 2030 World Cup.

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