Koreans adopt guestless birthday parties

Cafés in Hongdae, Seoul, South Korea, are known for being dedicated to celebrating the birthdays of K-pop stars and celebrities. For several days, they transform into exhibition spaces decorated with photos, ornaments, and balloons, along with musical performances. Fans organize these events themselves months in advance, handling all aspects of the planning. Many visit these cafés to express their loyalty, even though celebrities usually do not participate directly. The phenomenon has expanded to include stars from other fields, becoming collective experiences that showcase fans' support and passion. Social media plays a significant role in facilitating the organization and broadening the reach of these celebrations.

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