Apple raises device prices due to AI influence

Apple has announced a price increase for its smart products, including Mac and iPad devices, due to rising memory chip costs driven by the global surge in demand for storage components and AI-related technologies. The price hikes include an increase of $100 for the MacBook Neo and $500 for the Mac Studio M4 Max. There are also expectations that the iPhone 18 will see a price rise of between $100 and $150, especially in the "Pro" models, with the professional version likely starting at around $1,299. This move comes as Apple seeks to absorb the impact of rising costs ahead of the launch of its new generation of phones.

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