Meta associates external activity with Facebook and Instagram content

Meta plans to expand the use of data it collects from other websites and services to personalize content for users on Facebook and Instagram. Starting in July, users may see content related to their external activities, such as gaming or online shopping, along with improved ad targeting and browsing experience. This update focuses on leveraging existing data to enhance engagement and the content displayed, with the option for users to disable business activity tracking if they choose. The rollout will be gradual across multiple countries, with some exceptions like the European Union.

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