Meta introduces AI agent for social apps

Meta has launched a new AI-powered agent called Meta Business Agent, aimed at helping companies manage customer conversations, respond to inquiries, and organize appointments across platforms like WhatsApp, Instagram, and Messenger. It was previously tested in India, Mexico, and Brazil, achieving success with over a million active stores adopting its chat tools. Meta plans to expand the agent’s capabilities to include tasks such as market research and competitor analysis. Additionally, it has launched the Meta Business Agent Platform to enable businesses to develop their own agents and connect them with external services to enhance support and sales.

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