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المصدر:
Los Angeles Times
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Reasons award shows shift to streaming
The Emmy Awards will move to Amazon Prime Video for at least six years starting in 2027, ending over seven decades of broadcast on traditional networks. This shift reflects declining TV ratings and high rights costs, with other major awards like the Oscars also transitioning to streaming platforms. The change aims to leverage streaming's global reach and position Amazon as a prestige platform, although it may pose challenges in making the event profitable again.
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