The World Cup disappoints tourism hopes in most host cities

Data indicates that hosting the 2026 World Cup did not achieve the expected economic impact in most of the host cities, with hotel occupancy declining compared to the previous year. Occupancy rates dropped by between 11.2% and 24% in American cities such as Atlanta, Seattle, and Kansas City, while Mexican and Canadian cities experienced similar declines, despite some exceptions like San Francisco and Dallas, which saw a revival. The findings suggest that the event did not generate new tourism flows but often resulted in behavioral changes among visitors, who preferred to avoid crowds and high costs.

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